About Us

AFNOOR FASHION LLC, founded in 2017 by the visionary Niazi Family, is a luxury brand renowned for its unparalleled innovation and exceptional quality. The company quickly made a name for itself by disrupting the perfume industry with the introduction of rattan stick diffusion, a revolutionary method that redefined the fragrance experience. This groundbreaking innovation propelled AFNOOR to prominence, establishing it as a trailblazer in the global perfume market.

Building on its early success, AFNOOR expanded its product offerings to include a curated collection of premium fashion, accessories, and more. With an unwavering commitment to excellence, the brand solidified its position as one of the leading luxury retailers in the UAE, offering an exclusive selection for discerning customers.

Today, AFNOOR FASHION’s portfolio includes an exquisite range of luxury products designed to elevate the lifestyle of its clientele. In addition to its renowned fragrances, the brand now proudly offers premium quality ladies’ bags, jewelry sets, luxury watches, and shoes — all crafted with meticulous attention to detail and the finest materials. Each piece embodies sophistication, elegance, and timeless appeal.

With a focus on quality, innovation, and style, AFNOOR continues to push the boundaries of luxury, setting new standards in the fashion and lifestyle industry. Its commitment to offering sophisticated, exclusive products has firmly established AFNOOR as a symbol of elegance, refinement, and modern luxury.